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DuPont: 2003 - Übersicht der Automobilfarben in Europa, Japan und Nordamerika
DuPont: US - Autofarbtöne 1998
DuPont: Silver reigns supreme as hot car color - survey





DuPont: 2003 - Übersicht der Automobilfarben in Europa, Japan und Nordamerika

DuPont: 2003 Global Color Popularity

Phänomen Farbe 24.02.2004. Troy, Michigan/Wuppertal
Quelle: DuPont Herberts Automotive Systems

Silver's Popularity Plateaus as New Trends Emerge: Neutrals -led by silver - remain the global mainstays of color choice for the fourth year in a row. Auto designers find that silver accentuates the edgier, sculpted look of new model designs. Consumers see the color as an honest reflection of the technology around them, from lap top and hand-held computers to plasma TV housings and other high-end devices. However, a flood of new, differentiated vehicle models and changing consumer tastes presage change. Silver may still hold the lead, but a remarkable rise in metallic medium and dark grays in North America may indicate that the "cool- techno" trend is warming up. The new grays with coarse metallic effects retain the technical sophistication of silver but add a richness and sense of value to new and differentiated vehicle models.

Red Returns Along with More Chroma in Other Calors: There is more chroma entering the color palette as shown by the upward trend in popularity for reds with a slightly cooler, bluish hue and brilliant reds with tinted clearcoats. This revival of red is not yet visible in Europe, where blue continues to dominate and green seems to be starting to return. Light blues and yellow have entered the top ten colors for smaller, sportier models. Even deep reds, blues and greens sparkle on [arger vehicles and show more color in the suntight because of the coarser metallic effects. For the adventurous, we'll see more orange on sport and specialty vehicles. Also, particularly in North America and Asia, warm-reddish purpies are appearing on more luxury models, due to the increasing use of such colors as primary and accent colors in both fashion and home furnishings. Even time greens, harmonized with yellows are flirted with in up-beat mood ho me fashions, and this has been translated to custom vehicle paint jobs.

Never Negate the Neutrals: Don't count silver out. A variety of effects in fine or coarse metallics with both warmer and cooler tints give the color new interest. Also, in North America, luxury vehicles in white pearl tri-coats are creating new interest, especially now that the technology can be apptied more productively, wet-on-wet, in a single paint line pass without the need for multiple oven-curing steps. Europe is more reticent about this family of colors, but there are signs that this might change. New technology is also now available from DuPont for two- tone vehicles, such as larger pick-up trucks and SUVs that have large vertical, side expanses. Watch for this new technology to open up even more design options. Overall, auto designers' desires to be more adventurous with color and effects are often timited by production productivity and other economic factors. HowelJer, car buyers are driving change as they seek more styling interest and differentiation in what is, after all, one of their top two purchases.

Europe

LUXURY / UPPER MODELS  
6.8% of market

Silver remained the leading color at 31.5% as black gained ground in second place to just over 22%. Gray increased in popularity to riyal third place blue, a perennial favorite color. Red showed weil in seventh place ahead of beige and gold.

INTERMEDIATE
49.8% of market  

This largest category of vehicle production was commanded by the popularity of silver at 35% of the total, approaching twice the volume of second place blue with black and gray in pursuit at 15.5% and 11.5%, respectively. Green held sixth place. Interestingly, orange and yellow entered the top 10 choices for color, even if they were only at the niche level of popularity, overall.

COMPACT / MINI/SPORT  
29.1% of market

Silver led in this category at 30%, nearly 10% ahead of second place blue. Black rallied in third place at 14% followed by gray, reaching nearly 11% with red in the fifth position. Again, yellow showed strength in the eighth ranked position above gold and beige.

VAN/ MPV /TRANSPORTER
14.3% of market  

Beyond the commercial and fleet market  that influence the importance of white for 39% of vehicles, this category is growing in importance for mainstream transportation. Second ranked silver at nearly 19% was followed by blue at 13.5%, a surprising red as the number four color and then black at about 7%. Again, yellow and orange entered the top 10 colors in ninth and tenth place, respectively.

Asia Since it overcame the perennial dominance of white in the year 2000, silver still holds  a commanding lead in popularity at about 31% - down just apercent from the 2002  statistics. White and off-white hold. a strong  second position at just over 27%. Blue and  black reversed order with blue becom ing the third most popular color at 9.8% with black following closely at 9.6%. More chroma is apparent in a slight rise in bpth red and green followed by a strong interest in yellow at 3.5% ofthe market. With brown and gray near the bottom, purpie made the top 10 rankings for the first time.

Asia

Since it overcame the perennial dominance of white in the year 2000, silver still holds a commanding lead in popularity at about31% - down just apercent from the 2002 statistics. White and off-white hold. a strong second position at just over 27%. Blue and black reversed order with blue becom ing the third most popular color at 9.8% with black following closely at 9.6%. More chroma is apparent in a slight rise in bpth red and green followed by a strong interest in yellow at 3.5% ofthe market. With brown and gray near the bottom, purpie made the top 10 rankings for the first time.

North America

LUXURY
6.7% of market  

Medium and dark gray leaped 16 percentage  points from sixth to first place in the rankings, clearlya leading indicator of change. White metallies and pearlescent colors stayed strong in third place, just apercent lower than silver. Medium red moved just slightly ahead of medium blue with gold and light blue showing strength.

INTERMEDIATE/ FULL -SIZED PASSENGER CARS
22.9% of market  

Silver plateaued at 28% as medium/dark gray made the greatest gains in popularity, fram sixth to third place in the rankings at nearly 14%. The other big movers included lighter shades of brawn metallic that offer a finer, soft metallic effect, into second place, displacing white. Also, bright red appeared for the first time in recent years among the top ten colors.

COMPACT /SPORT
18.6% of market  

While silver still leads, medium gray,  doubling in popularity fram sixth to third place, takes the techno-cue fram silver but offers richer, upscale tones that reflect new, high er value models in this category. Two newcomers, not seen for some time, were bright blue at 3% and yellow at 2%, adding the chrama that works weil in this category. Medium red with a slightly cooler bluish hue increased by 4% to fifth place, and bright red metallic stayed strang with a face lift using coarser metallic effects.

LT. TRUCK/SUV /VAN  
51.7% of market  

White remained the leader in this category  due in part to commercial and fleet production. Silver declined slightly in  second place as gray gathered strength. Coarser metallies give new interest to medium and darker gray, rising to nearly 9% of all color choices as sophisticated, high value crassover models are launched. Vertical expanses of the larger pickups and SUVs are lending themselves toward lower  body two-tone effects due in part to new DuPont coatings technology.

South America

NORTHERN REGION – VENEZUELA Major change is underway. White was displaced as the leading color in 2002 to rank fifth in overall color popularity for 2003. Silver at 17.8% held a narrow lead over red  and blue that were nearly tied at around 16% as gray showed strength inthe fourth  position at 12%. Yellow/gold also showed a significant increase to rank eighth, following green and beige.
SOUTHERN REGION - BRAZIL  Silver at 33% increased slightly in popularity versus 2002, but led white by almost a two-to-one margin. Gray was strang in the third position at just over 16% with black remaining in fourth place. For the balance of rankings, composed of chroma colors, red displaced blue as it increased in popularity to rank fifth.

US - Autofarbtöne 1998

DuPont zeigt derzeit den Farbstyling - Päpsten in der Automobilindustrie der USA, Europas und Japans mehr als 100 neue, innovative Farbideen für die Fahrzeuge des Modelljahrs 2002.

DuPont: Silver reigns supreme as hot car color - survey

Detroit, January 4, 2001. Silver overtook the perennial leader white as the most popular car color in nearly all categories in North America, according to a DuPont Automotive survey released on Thursday. ``Today's coatings technology allows consumers to express their individualism without compromising product durability,'' Bob Daily, color styling and marketing manager with DuPont Herberts Automotive Systems automotive business, said in a statement. Overall, silver was the color choice for 17.6 percent of the 2000-model cars and light trucks, topping white (17.2 percent) and black (11.3 percent), DuPont Automotive said in its annual survey. Rounding out the top 10 were medium/dark green (8.9 percent), medium/dark blue (8.8 percent), medium red (6.7 percent), bright red (4.7 percent), light brown (4.5 percent), medium grey (3.8 percent) and gold (3.4 percent), DuPont Automotive said. In Europe, silver/grey was tops at 32 percent, again topping white at 15 percent, DuPont Automotive said. In Asia, grey, including silver metallic, beat white 43 to 32 percent. In the car segments in North America, silver overtook white as the choice among full-intermediate car buyers, while topping black among sport/compact car owners, DuPont Automotive said. Silver still trails white metallic in the luxury segment and white in the sport utility vehicle/truck/van segment.